9.01.2009

"Magic"

Is it just me and my nonsense women's study degree or is there something about this commercial, besides its cute music and great art direction, that makes it really awesome?


It definitely starts with Ms. Magician looking quite good in that white suit, but then there's some hot gender play going on as she takes on her very masculine role, controlling her cute femme assistant as well as any Penn Gillette or David Copperfield.  There's a total Tipping the Velvet vibe going here: soon our little swimmer will be hanging out with the big lesbo fishes.

Aren't girls dressed as men so funny!  We're just close like sisters, right?

But it's not all about role-playing here: as in any good magician/assistant relationship, she clearly totally wants her swimcap-headed counterpart.

In my mind's magic eye i'm making more than that liquid disappear, sugarshack

A couple weeks ago I watched this video that highlights how certain companies opt to create gay-friendly versions of their commercials (clearly I've not been watching enough Logo - or TV, period).  Obviously this is a little more subtle, and of course a little flirting between good-looking women is so hot right now, but I'm just glad that a gem like this has slipped into primetime viewing on major networks, if for no other reason than I get to see it more often without being a creepy chick who's into menstrual products.  You can come break the fourth wall with me anytime, lady.









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